Neuromarketing: IS SPECIAL TO BE CONSIDERED AS LEGAL STUDIES IN MARKETINGJURIDICO.2.0
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measure the effects of an advertising campaign in the human brain.
By Michelle Cazenave
Measuring the effects on the human brain generates publicity through the application of techniques of neuroscience to marketing, is the aim of neuromarketing, an incipient trend that emerged in the 90, but is gradually taking over strength. He explains
President Publicis Chile, Marcelo Ortega, who notes that "neuroscience is concerned with how to better understand the human and marketing with consumer behavior. Then, neuromarketing is order to understand and increasingly satisfying the needs and expectations of consumers. "
That's why, through way of medical studies, MRIs and other procedures "," evaluates how the brain reacts to a particular advertising campaign. " However, so far in Chile, at least, all market research is still done with traditional methods such as focus groups, surveys, among others. Massively still does not address neuroscience. "And this, he explains, because of its higher cost.
is the United States where its application has taken more strength, according to Ortega, but the Executive believes that may soon begin to grow your local use. "Next year we should be looking at research and segmented with neuromarketing. "
Measuring the effects on the human brain generates publicity through the application of techniques of neuroscience to marketing, is the aim of neuromarketing, an incipient trend that emerged in the 90, but is gradually taking over strength. He explains
President Publicis Chile, Marcelo Ortega, who notes that "neuroscience is concerned with how to better understand the human and marketing with consumer behavior. Then, neuromarketing is order to understand and increasingly satisfying the needs and expectations of consumers. "
That's why, through way of medical studies, MRIs and other procedures "," evaluates how the brain reacts to a particular advertising campaign. " However, so far in Chile, at least, all market research is still done with traditional methods such as focus groups, surveys, among others. Massively still does not address neuroscience. "And this, he explains, because of its higher cost.
is the United States where its application has taken more strength, according to Ortega, but the Executive believes that may soon begin to grow your local use. "Next year we should be looking at research and segmented with neuromarketing. "
Source: DF
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